Description
McGraw Hill International Business by K Aswathappa
This book discusses in a lucid and easy-to-understand manner, the theory and practise of international
business in the Indian context. It provides an in-depth coverage of the subject matter, with the help of
numerous real life examples and cases. Along with this, a rich and user-friendly pedagogy makes it useful
for the students of business management and other disciplines, where international business is taught as
a course.
This new edition endeavors to make the book closer to the contemporary practices and developments,
thus making the text up-to-date.
Key Features:-
- Additional sections and sub-sections across chapters.
- Several new and revised Opening and Closing cases.
- New figures, tables, graphs and reports.