Description
Pearson India International Business by Dr Sumati Varma
Designed specifically for postgraduate students of management, International Business provides a well-rounded perspective on all important topics in the subject by emphasizing conceptual debates alongside contemporary research and up-to-date examples. It uses multiple frameworks that include the concept, environment, structure and strategy of international business to examine the global business scenario. Comprising 23 chapters, the book traces the consequences of globalization, analyses the framework and strategies of international business and discusses emerging issues in international business.