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MC GRAW HILL INDIA International Business 1Ed by GUPTA
International Business has been designed to provide its readers all the basic concepts of the subject in a simple and succinct manner. With its logical approach towards the subject it gradually guides the readers from elementary to complex concepts. The textbook covers contemporary topics such as 10-P Model of Global Strategic Management 5-E Model of change in International Business Bilateral Trade Relations of EU and BRICS countries Indo-China as well as India-US trade relations International Brand Portfolio and many more. This text book not only caters to the needs of the management students but also stands in good stead as a useful reference for researchers and academicians.
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