Description
PHI International Business 2020 Edition by CHERUNILAM, FRANCIS
Business has been increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and boxes. Another significant feature is the profuse references to Indian contexts and examples. Obsolete materials have been deleted and new ones are added at many places.The sixth edition of the book is characterised by updating of information throughout, besides significant modifications and recasting of most of the chapters. The text is supplemented with five new cases.The book is primarily intended for the undergraduate and postgraduate students of management and commerce. Besides, it will also prove useful for the postgraduate students of economics.Visit https://www.phindia.com/International_Business_Cherunilam for instructor’s resource (PPTs).NEW TO THE SIXTH EDITION• Introduces new chapters on– Global Economic, Political and Technological Environments of Business– Global Socio-Cultural and Demographic Environment– International Investment and Financing– Balance of Payments and Global Trade– Foreign Trade Policy, Regulation and Promotion• Offers significant revision in the chapters on– Introduction to International Business– WTO and Global Liberalisation– International Monetary System and Foreign Exchange Market– Multinational Corporations– Globalisation– International Operations Management– Trade and BOP of India– India in the Global Setting– Globalisation of Indian Business• Presents slight modifications in the chapters on– International Trading Environment– International Organisations• Replaces the old case studies with five new ones to keep students abreast of the latest practice in the fieldTARGET AUDIENCE• MBA / PGDM / BBA• MCom / BCom. List of BoxesList of FiguresList of TablesPrefacePreface to the Second Edition1. Introduction to International Business2. Global Economic, Political and Technological Environments of Business3. Global Socio-Cultural and Demographic Environment4. International Trading Environment5. WTO and Global Liberalisation6. International Monetary System and Foreign Exchange Market7. International Banking and Eurocurrency Market8. International Economic Organisations9. International Investment and Trade Financing10. Multinational Corporations11. Balance of Payments and Global Trade12. Globalisation13. International Business Intelligence14. Market Selection15. International Operations Management16. Market Entry Strategies17. Market Coverage Strategies18. International Product Decisions19. International Pricing20. International Distribution21. International Promotion22. International Organisation and HRM23. Some Social Issues in International Business24. Foreign Trade Policy, Regulation and Promotion25. Trade and Balance of Payment of India26. India in the Global Setting27. Globalisation of Indian BusinessCase Studies• Seadelight International's Growth Dilemma• The Aravind Eye Care System: Setting New Global Standards• PepsiCo versus Indian Potato Farmers• The 'Plachimada' Lessons for Multinationals and Social Activists• The McDonald's WayName IndexCompany IndexSubject Index