Description
Pearson International Business 3Rd Edition by Tamer Cavusgil and Gary Knight and Pervez Ghauri and John Riesenberger
This Global Edition has been edited to include enhancements making it more relevant to students outside the United StatesAn innovative teaching and learning system that captures the spirit of International Business.Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.
Salient Features
Practical treatment of managerial issues. The class-tested third edition bridges the gap between scholarly knowledge and real-world practice. This text's applied, managerial approach is supported by theory and fundamentals from international business, economics, and related fields.
Accessible style and visual appeal. Lucid writing and explanations facilitate learning and teaching. The text's many exhibits and tables illustrate difficult or complex topics. Vignettes and cases appeal to students, featuring firms and subjects like Apple, Diesel, Disney, Harley-Davidson, H&M, and the global movie industry.
All chapters have been thoroughly updated to reflect the latest trends and facts impacting the world economy and global business, such as the worldwide recession, government intervention, and more.
Greater attention to sustainability and corporate social responsibility, as well as the role of corporate governance, to reflect companies, non-profit organizations, and governments increasing focus on sustainability.
New to this edition:
More emphasis on Africa and other developing regions, as well as key emerging markets to improve your understanding of the changing landscape of international business. Among the emerging markets, particular focus is given to BRICS and the next tier of growth markets, given
their huge role in global trade, investment, and politics.
More detailed explanations of key concepts based in micro- and macro-economic theory and numerous new exhibits to provide you with a critical foundation for describing nations, organizations, and economic phenomena.
Each chapter opens with an organizing framework that systematically explains the major topics and how they relate to each other, enriching readability and flow.
More than 180 new and updated exhibits throughout this edition illustrate complex or interesting material more effectively.
Each chapter features a new vignette, Ethical Connections, which illustrates dilemmas that managers encounter at the boundary of ethical norms and business practice.