Description

The most up-to-date book in the market, International Business arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government's role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the book. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective.

More Details about International Business, 8th Edition

General Information  
Author(s)Czinkota and Ronkainen and Moffett
PublisherJohn Wiley
Edition8
ISBN9788126534074
Pages772
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012