Description

International Business is authored with an economic orientation with a strategic-financial focus and provides comprehensive and up-to-date material in an integrated flow between chapters. Since many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, and organizational structures. The text is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business Salient Features: • Comprehensive coverage of Indian aspects includes a write-up on Broader Conceptions of Development by Prof. Amartya Sen, The Rise of the Indian Automobile Industry, and Microsoft in India among others • Dozen new part-end cases, New Opening Vignettes, Country Focus boxes, GlobalEdge, and Management Focus Boxes add to the comprehensive pedagogy • Comprehensive Online Learning Center (OLC) includes 12 additional cases, PowerPoint Presentations, Instructors’ Manual, and Chapterwise MCQs

More Details about International Business: Competing in the Global Marketplace

General Information  
Author(s)Hill and Arun K
PublisherMcGraw Hill
Edition10
ISBN9781259098031
Pages848
BindingSoft Cover
LanguageEnglish
Publish YearJanuary 2014