Description
McGraw Hill International Business: Competing In The Global Marketplace by Hill and Arun K
International Business is authored with an economic orientation with a strategic-financial focus and provides
comprehensive and up-to-date material in an integrated flow between chapters. Since many issues in international
business are complex, the text explores the pros and cons of economic theories, government policies, business
strategies, and organizational structures. The text is practical in nature, focusing on the managerial implications of
each topic on the actual practice of international business
Salient Features:
• Comprehensive coverage of Indian aspects includes a write-up on Broader Conceptions of Development by Prof.
Amartya Sen, The Rise of the Indian Automobile Industry, and Microsoft in India among others
• Dozen new part-end cases, New Opening Vignettes, Country Focus boxes, GlobalEdge, and Management Focus
Boxes add to the comprehensive pedagogy
• Comprehensive Online Learning Center (OLC) includes 12 additional cases, PowerPoint Presentations,
Instructors’ Manual, and Chapterwise MCQs