International Business: Competing in the Global Marketplace at Meripustak

International Business: Competing in the Global Marketplace

Books from same Author: Hill and Arun K

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Hill and Arun K
    PublisherMcGraw Hill
    Edition10
    ISBN9781259098031
    Pages848
    BindingSoft Cover
    LanguageEnglish
    Publish YearJanuary 2014

    Description

    McGraw Hill International Business: Competing in the Global Marketplace by Hill and Arun K

    International Business is authored with an economic orientation with a strategic-financial focus and provides comprehensive and up-to-date material in an integrated flow between chapters. Since many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, and organizational structures. The text is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business Salient Features: • Comprehensive coverage of Indian aspects includes a write-up on Broader Conceptions of Development by Prof. Amartya Sen, The Rise of the Indian Automobile Industry, and Microsoft in India among others • Dozen new part-end cases, New Opening Vignettes, Country Focus boxes, GlobalEdge, and Management Focus Boxes add to the comprehensive pedagogy • Comprehensive Online Learning Center (OLC) includes 12 additional cases, PowerPoint Presentations, Instructors’ Manual, and Chapterwise MCQs