Description

International Business, 15e, provides a comprehensive analysis of international business theories while capturing the emerging trends in the global market. The book is able to strike a fine balance between theory and meaningful practice using contemporary examples, scenarios and cases. This feature-rich textbook includes 40 case studies that engage an extensive range of topics and factor in all major markets. Keeping in mind the requirements of the Indian students, who need to develop an understanding of various companies' contribution to the international business, a detailed analysis of various Indian economic sectors such as automobile, banking, consumer electronics, FMCG, and insurance along with a reference on the impact of government policy on industries have been included in this edition. This is a highly recommended textbook for both undergraduate and MBA level courses across the globe.

More Details about International Business: Environments And Operations, 15th Edition

General Information  
Author(s)John D Daniels and Lee H Radebaugh and Daniel P Sullivan and Prashant Salwan
PublisherPearson
Edition15th Edition
ISBN9789332548220
Pages960
BindingPaperbound
LanguageEnglish
Publish YearJuly 2016