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International Business: Themes And Issues In The Modern Global Economy, 2nd Edition
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Description

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures; environmental drivers: how international strategy is shaped and the emergence of internationalized businesses; resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

More Details About International Business: Themes And Issues In The Modern Global Economy, 2nd Edition
General Information
Author(s)Johnson Debra Et. Al.
PublisherT&F India
Edition2
ISBN9780415437646
Pages528
BindingPaperback
LanguageEnglish
Publish YearMay 2010
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