Description
McGraw Hill International Management, Culture, Strategy, And Behavior by Fred Luthans, Jonathan P Doh
International Management: Culture, Strategy, and Behavior reflects new and emerging developments influencing
international managers. The authors take a balanced and practical approach to the theories of International
Management helping students understand how to effectively adjust, adapt, and navigate the changing global business
landscape, and identify international strategies and practices to respond to global challenges.
Salient Features:
å Important new content in the area of global sustainability, social media and networking, and cross-cultural practices
å Increased focus on emerging and developing regions, and the rising importance of multinational corporations, such
as Tata, AirAsia, and others, from emerging markets
å New or revised cases on Walmart, HSBC, Google, Ikea, and many other global companies
å Discussion of the continued impacts of the global financial crisis, the “Arab Spring” and other current global trends
and challenges
å New or revised chapter opening articles on current events such as the role of social media in globalization, “green”
business strategies, political risk in Russia, and many other current topics