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Mc Graw Hill India International Marketing 14Th Edition by Cateora & Gilly
Cateora And GrahamS International Marketing Is Far And Away The Best Selling Text In The Field With A Pioneering Approach To Making The Material Accessible And Relevant That Has Become The Standard By Which Other Books Are Judged. Providing A Well-Rounded Perspective Of International Markets That Encompasses History Geography Language And Religion As Well As Economics Cateora Helps Students To See The Cultural And Environmental Uniqueness Of Any Nation Or Region. The 13Th Edition Reflects All The Important Events And Innovations To Affect Global Business Within Recent Years While Including Several New And Updated Technological Learning Tools.Show More