Description
John Wiley International Strategy: Context, Concepts And Implications by Collis and David
International Strategy explores the three vital differences between domestic and international competition: the heterogeneity of markets in which companies are involved, the volatility of economic conditions that firms face and the increased scale of activities that is fostered by global participation. The text examines how these combined phenomena create tensions and tradeoffs along key factors, including which product to offer around the world, which countries in which to compete, where to locate various activities and how to organize the firm worldwide.