Description
McGraw Hill Introducing Communication Theory, 6/E by Richard L. West, Lynn H. Turner
Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences.
The text uses an engaging writing style and a consistent and organized template to present the concept of theory and help
students become insightful critical thinkers.
Salient Features:
å *NEW* Introduction Communication Theory: Analysis
and Application website
å Extensive revision and updating undertaken in EACH
chapter
å *NEW* Qualitative and/or Quantitative critiques
provided at the conclusion of each theory chapter
å Significant reorganization in seven chapters
å The addition of nearly 200 *NEW* references, reflecting
the explosion in communication research
å *NEW* information on socially significant topics,
including Black Lives Matter, climate change, the world
refugee crisis, terrorism, corporate profits, among other
areas
å *NEW* THEORY-INTO-PRACTICE (TIP) features
presenting real-world applications of the various
conclusions derived from a particular theory
å *NEW* chapter-opening quotations and comments
from the relevant theorist(s). Illustrating the essence of
each theory