Description

The introduction to business course is evolvingno longer are colleges teaching the course in a standard one-semester term. Introduction to Business takes on the changing educational environment. The text has fewer chapters, more applied exercises and examples, and reinforces learning throughout. The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries.


Key Features:-

  • Real World Business Applications located in boxes at the beginning of each chapter help students und
  • Thinking Critically boxes throughout each chapter use articles from real-world business to reinforce
  • Ethical Challenge margin boxes with fictional real-world business ethical situations provide a look
  • Applying Your Skills found at the end of each chapter asks students to go out into the real world an
  • Career Spotlight shows student potential careers in the different arenas, including finance, marketi
  • Video Cases packaged with the book reiterate the importance of the chapter topics and give instructo

More Details about Introduction To Business

General Information  
Author(s)Dias
PublisherMcGraw Hill
ISBN9781259028649
Pages544
LanguageEnglish
Publish YearJanuary 2012