Shopping Cart
0 Item in Cart
Introduction To Marketing, 3rd Edition

Introduction To Marketing, 3rd Edition
Books from same Author: Palmer
Books from same Publisher: Oxford University Press

Rating  
(80 Ratings)

Retail Price: 4058.00/-
Price: 3531.00/-
Inclusive all taxes
13.00% OFF
Sold By: Machwan

Offer 1: Get 13.00% + Flat ₹ 50 discount on shopping of ₹ 1000
                use code:
IND50

Offer 2: Get 13.00% + Flat ₹ 100 discount on shopping of
                ₹ 1500 use code:
IND100

Offer 3: Get 13.00% + Flat ₹ 300 discount on shopping of
                ₹ 5000 use code:
MPSTK300

Free Shipping (for orders above ₹ 499)  *T&C apply.

Only 3 Left In Stock Click For New Edition
Select Quantity :


Description

Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing addresses topics such as ethics, corporate responsibility and environmentalism, and assesses the impact of these topics on the field of marketing. Services marketing is integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies, digital marketing boxes and international marketing boxes, highlight the link between theory and practice. Key issues surrounding the internet, mobile marketing, social networking, social responsibility, and marketing in a recession are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions.

More Details About Introduction To Marketing, 3rd Edition
100 % AUTHENTIC PRODUCT GUARANTEE
Each book uploaded on our portal passes through rigorous Anti-Piracy check to ensure the book is genuine. We have teams deployed for checking the quality at multiple levels.
Team 1 : Before uploading a book we ensure each book is coming through an approved source.
Team 2 : Before an order goes for packing we checks the authenticity of the procuring source. Then only we process the order.
General Information
Author(s) Palmer
PublisherOxford University Press
Edition3
ISBN9780199602131
Pages576
BindingPaperback
LanguageEnglish
Publish YearAugust 2013
Reviews of Introduction To Marketing, 3rd Edition
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS