Description
Taylor and Francis Ltd Invention in PR 1st Edition 2022 by Ritchie, Adam
* The first book to show PR professionals and students how to go beyond the status quo and actually invent new products and services _x000D_* Reshapes perceptions and the practice of PR from its past as an organization's mouthpiece to its future as an organization's creative engine _x000D_* Cultivates a generation of rule breakers who create new communication vehicles and construct campaigns across industries _x000D_* Written by an award-winning PR pro, the material in this book has been presented at three international conferences and earned a global audience_x000D_ _x000D_
Foreword, Author's Note, Prologue, Chapter 1: Invention in PR, Chapter 2: Types and Quality, Chapter 3: Type I: Invention, Chapter 4: Type II: Creation, Chapter 5: Type III: Transformation, Chapter 6: Misses, Chapter 7: Invention in a Crisis, Chapter 8: Habits, Chapter 9: Approach, Chapter 10: The Charge, Acknowledgments, About the Author, Index_x000D_