Description
Cengage Learning Inc Ise-Media Programming : Strategies 8/E by Eastman C.
Current relevant and student-friendly MEDIA PROGRAMMING: STRATEGIES AND PRACTICES 8e International Edition delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice this market-leading text covers all aspects of media programming for broadcast and cable television radio and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends including media concentration digitalization the "cluster selling" of programming and the impact of new technologies. It explains how programs (units of content) are selected (or not selected) arranged evaluated and promoted with the need to consider pressures from technology financing regulations policies and marketing. Covering the latest trends and issues in the industry MEDIA PROGRAMMING 8e International Edition includes practical examples insight from noted industry authorities a useful Website and an expanded glossary to reflect the latest trade jargon and practices.show more