Description
Oxford University Press Its only Business Indias Corporate Social Responsiveness In A Globalized World by Meera Mitra
With nearly two decades of economic reforms, Indian corporates are beginning to respond innovatively to the market force of social expectations through responsible business practices and contributions to social initiatives. In this informed and well-grounded book Meera Mitra uses her academic as well as hands-on experiences to analyze the growth of CSR in India. Using illustrations and cases, Mitra examines recent corporate trends, controversies, and compulsions in CSR. A new preface discusses current challenges before business, of land acquisition and job redundancy. Also highlighted is the cola-pesticide controversy, the toxic waste dumping, and job reservation issues. The volume argues for an innovative and voluntary approach to CSR, with newer roles for business, civil society, and government."