Description

This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Covering the entire field of advertising with special emphasis on IMC

More Details about Kleppners Advertising Procedure, 16th Edition

General Information  
Author(s)W Ronald Lane and Karen Whitehill King and J Thomas Russell
PublisherPearson India
Edition16
ISBN9788131719558
Pages784
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011