More Details about Kleppners Advertising Procedure, 16th Edition

General Information  
Author(s)W Ronald Lane and Karen Whitehill King and J Thomas Russell
PublisherPearson India
Edition16
ISBN9788131719558
Pages784
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011

Description

This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Covering the entire field of advertising with special emphasis on IMC