More Details about Klout Matters

General Information  
Author(s)Carr and Brock
PublisherMcGraw Hill
Publish YearDecember 2013


Klout scores have become almost as important as credit scores. Klout scores can affect your job prospects, whether you get an upgrade to a suite in Vegas, how your customer service complaints are handled and whether the media selects you to be interviewed as an expert or not. Marketing experts Gina Carr and Terry Brock's Klout Matters explains why Klout scores matter, what they are comprised of and how to raise your score. Having strong influence translates to more business. Todays social media marketing world is more focused than ever on who is more influential. Companies will seek out highly influential individuals to champion their cause. Today the most popular tool for examining how much influence an individual exerts is Klout. This service, created in 2008 by Joe Fernandez and Binh Tran, is the source many employers turn to for a quick check of how influential a given candidate is? But what specific actions can you take to enhance your Klout score? What are you doing now, that could be done in a slightly different way, which can enhance not only your Klout score, but your influence and your bottom line? This book addresses specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Stand above the crowd with a higher Klout score. This book will provide the specific steps that even the busiest professional can embrace to achieve serious business results.