Shopping Cart
0 Item in Cart
Knowledge Based Marketing: The Twenty-First Century Competitive EDGE

Knowledge Based Marketing: The Twenty-First Century Competitive EDGE
Books from same Author: Ian Chaston
Books from same Publisher: SAGE Publications India Pvt Ltd

(80 Ratings)

Retail Price: 0.00/-
Price: 0.00/-
Inclusive all taxes
10.00% OFF
Sold By: Machwan

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1000
                use code:

Offer 2: Get 10.00% + Flat ₹ 100 discount on shopping of
                ₹ 1500 use code:

Offer 3: Get 10.00% + Flat ₹ 300 discount on shopping of
                ₹ 5000 use code:

Free Shipping (for orders above ₹ 499)  *T&C apply.

Out of Stock Click For New Edition

Need Help!! Click Here

In recent years, organizations and even governments across the globe have begun to appreciate the critical role of knowledge in stimulating and sustaining rapid growth. Many believe that, in a modern economy, knowledge is the most important resource within companies based anywhere in the world. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities.

Knowledge Based Marketing is a guide to how knowledge can be utilized to underpin and enhance the marketing management function within organisations. Ian Chaston covers all aspects of this concept by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice.

More Details About Knowledge Based Marketing: The Twenty-First Century Competitive EDGE
Each book uploaded on our portal passes through rigorous Anti-Piracy check to ensure the book is genuine. We have teams deployed for checking the quality at multiple levels.
Team 1 : Before uploading a book they ensure each book is coming through an approved source.
Team 2 : Before an order goes for packing the team checks the authenticity of the procuring source. Then only we process the order.
General Information
Author(s)Ian Chaston
PublisherSAGE Publications India Pvt Ltd
Publish YearJune 2004
Reviews of Knowledge Based Marketing: The Twenty-First Century Competitive EDGE
Average Rating

Write A Review


Top Reviews lists the most relevant product reviews only.