Description

The Lenovo Way shows business leaders how to gain market share and develop new business models. The strategies driving Lenovo's ascent to the leading position in the PC industry have been in motion for years, and this book shows how Lenovo, with roots in both East and West, did it. Based on unprecedented access to former and present CEOs and other top managers, The Lenovo Way tells the fascinating story of the rise of this remarkable global brand. It also provides invaluable business lessons for how to use Lenovo's success strategies to advance your own company's success.

More Details about Lenovo Way: Managing A Diverse Global Company For Optimal Performance

General Information  
Author(s)Qiao and G
PublisherMcGraw Hill
ISBN9789339218522
Pages272
BindingPaperback
LanguageEnglish
Publish YearOctober 2014