LinkedIn for Lawyers: connect, engage and grow your business, 2nd edition, is a vital aid for any lawyer who wants to take advantage of the marketing and business development opportunities offered by LinkedIn
LinkedIn for Lawyers provides guidance and practical examples on how to:
• build your profile to position yourself in your field;
• stay top of mind with your existing clients and referrers;
• find and engage more of your prospects and potential referrers
• use LinkedIn to add extra impetus to your existing business development and marketing initiatives; and
• generate new business as a result of doing the legwork on LinkedIn.
This updated edition also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+.
Original Price: AUS$ 55
Kirsten Hodgson has 15 years’ legal marketing experience. She set up Kaleidoscope Marketing in 2004, providing marketing, lead generation and consulting services to the legal and professional services sectors. Approximately 80 per cent of her business involves working with lawyers and barristers, including helping clients get started with LinkedIn, and creating and maintaining social media strategies for generating work.