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Kogan Page India Pvt. Limited Logistics & Retail Management 3/e by John Fernie Leigh Sparks
The supply of products into retail outlets was originally controlled by manufacturers but now retailers recognize the need to have more involvement in supply chains. As they take more control significant efforts have been made to reorganize and reprioritize activities in transporting products from production to consumption. Emphasis is now on minimizing time to market maximizing on-shelf availability continuously replenishing stock and utilizing technology to transform the retail supply chain.
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