Description

This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.


Key Features:-

  • Discussion on contemporary developments in Indian and world markets
  • Coverage on upcoming themes in marketing ? cause marketing, green marketing, experiential marketing

More Details about MARKETING MANAGEMENT

General Information  
Author(s)SAXENA
PublisherMcGraw Hill
ISBN9780070144910
BindingPaperback
LanguageEnglish
Publish YearJanuary 2013