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MARKETING MANAGEMENT
Click for related books: SAXENA

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Key Features
  • Discussion on contemporary developments in Indian and world markets
  • Coverage on upcoming themes in marketing ? cause marketing, green marketing, experiential marketing
Description

This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.

More Details About MARKETING MANAGEMENT
General Information
Author(s)SAXENA
PublisherMcGraw Hill Education (India) Pvt Ltd
ISBN9780070144910
BindingPaperback
LanguageEnglish
Publish YearJanuary 2013
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