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MARKETING MANAGEMENT

MARKETING MANAGEMENT
Books from same Author: SAXENA
Books from same Publisher: McGraw Hill

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Key Features
  • Discussion on contemporary developments in Indian and world markets
  • Coverage on upcoming themes in marketing ? cause marketing, green marketing, experiential marketing
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Description

This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.

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General Information
Author(s)SAXENA
PublisherMcGraw Hill
ISBN9780070144910
BindingPaperback
LanguageEnglish
Publish YearJanuary 2013
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