This new edition of the well known text book on Marketing Management offers comprehensive coverage in the Indian context. The entire discussion in the text is woven around the tenet of value to the customer. With thoroughly recast chapters and endowed with an innovative approach, layout, features, this is a fresh and valuable text book on the subject. Salient FeaturesThorough Revision - All the chapters have been thoroughly revised and updated to make the book contemporary and in line with the value theme.Current and upto date Recent and upcoming concepts like Green Marketing have been discussed in appropriate depth. Latest examples and cases from the real world have been included.Applied Orientation - Rich in - text real life insights as boxed items named 'Value in Marketing ' and mini cases.

More Details about MARKETING MGMT,5E

General Information  
PublisherMcGraw Hill
Publish YearJanuary 2013