Description

The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.

More Details about MARKETING RESEARCH

General Information  
Author(s)BERI
PublisherMcGraw Hill
Edition5th Edition
ISBN9781259004902
BindingSoftbound
LanguageEnglish
Publish YearMarch 2013