MARKETING RESEARCH at Meripustak

MARKETING RESEARCH

Books from same Author: BERI

Books from same Publisher: McGraw Hill

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  • General Information  
    Author(s)BERI
    PublisherMcGraw Hill
    Edition5th Edition
    ISBN9781259004902
    BindingSoftbound
    LanguageEnglish
    Publish YearMarch 2013

    Description

    McGraw Hill MARKETING RESEARCH by BERI

    The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.