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MARKETING RESEARCH

MARKETING RESEARCH
Books from same Author: BERI
Books from same Publisher: McGraw Hill

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Description

The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.

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General Information
Author(s)BERI
PublisherMcGraw Hill
Edition5th Edition
ISBN9781259004902
BindingSoftbound
LanguageEnglish
Publish YearMarch 2013
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