Shopping Cart
0 Item in Cart

MARKETING RESEARCH 3E
Books from same Author: NARGUNDKAR
Books from same Publisher: McGraw Hill

Rating  
(80 Ratings)

Retail Price: 695.00/-
Price: 626.00/-
Inclusive all taxes
10.00% OFF
Sold By: Store4Doctors

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :




Description

Marketing Research has been written for students of management and marketing research practitioners. The book is divided into three parts. The first part discusses the fundamentals of marketing research, including an overview of the marketing research process, inputs on research methods and design, discussions on a customer-centric approach to questionnaire design, and methods of collecting marketing data. The second part deals with data analysis, including logistic regression techniques, structural equation modelling, and detailed coverage of multivariate techniques. Each chapter in this part features commands that are used in SSPS Statistics, a software package used for statistical analysis, adding to the value of this book. Written in an application-oriented manner, Marketing Research uses case studies extensively and features more than thirty cases done in the Indian context.

More Details About MARKETING RESEARCH 3E
General Information
Author(s)NARGUNDKAR
PublisherMcGraw Hill
ISBN9780070220874
BindingPaperback
LanguageEnglish
Publish YearJanuary 2008
Reviews of MARKETING RESEARCH 3E
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS