Description

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads.

More Details about MARKETING WARFARE 20TH ANNIVERSASRY ED

General Information  
Author(s)RIES
PublisherMcGraw Hill
ISBN9781259029004
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012