Description

This cases essentially a Hardvard case book which offers the best in marketing management cases. An overall 'business 'orientation of the cases make this book a refreshingly different offering in the area of marketing management.

More Details about MKTG MGMT - SIE

General Information  
Author(s)LAL
PublisherMcGraw Hill
ISBN9780070603950
BindingPaperback
LanguageEnglish
Publish YearJanuary 2005