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MKTG MGMT - SIE
Books from same Author: LAL
Books from same Publisher: McGraw Hill

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Description

This cases essentially a Hardvard case book which offers the best in marketing management cases. An overall 'business 'orientation of the cases make this book a refreshingly different offering in the area of marketing management.

More Details About MKTG MGMT - SIE
General Information
Author(s)LAL
PublisherMcGraw Hill
ISBN9780070603950
BindingPaperback
LanguageEnglish
Publish YearJanuary 2005
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