Description
McGraw Hill Mall Management by SINGH
This book elucidates the factors that are essential to ensuring that retail, with particular regard to shopping malls, is a key engine of economic growth. Special emphasis has been made on issues relating to tenant-mix planning, zoning, leasing and marketing/ promotion as these decisions are taken time and again duringthe operating life of the mall.Apart from the mall managers, this book would be a suitable reading for practitioners and students of retail management.