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Management Essentials A Recipe For Business Success at Meripustak

Management Essentials A Recipe For Business Success by Arindam Banerjee, Sage Publications

Books from same Author: Arindam Banerjee

Books from same Publisher: Sage Publications

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General Information  
Author(s)Arindam Banerjee
PublisherSage Publications
ISBN9788132111030
Pages184
BindingPaperback
LanguageEnglish
Publish YearJanuary 2013

Description

Sage Publications Management Essentials A Recipe For Business Success by Arindam Banerjee

Management Essentials is a simplified and synthesized version of core management principles to help readers appreciate the fundamentals of managing enterprises successfully in a competitive environment. It addresses the current dilemma in the field of management, where a strong perception exists that management theory and actual practice are increasingly disconnected from each other. The book delves into the notion of ‘value’ creation cycle in an enterprise in relation to the competition and the importance to stay ahead on this curve vis-à-vis the competition. It discusses the interrelated concepts of analysis and decision making, and then goes further to connect the popular notion of branding to good business acumen.


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