Description
Pearson India Management Information System 2Nd Edition by Kenneth C Laudon
Management Information Systems, 16e is a book that delves into how business firms across the globe use information technologies and systems to accomplish business objectives. In a world, where a continuous stream of information technology innovations are transforming the traditional business world, information systems are serving as a tool for business managers to achieve corporate advantage. Regardless of whether the students are in the field of accounting, finance, management, operations management or marketing, the information provided in this book will be valuable throughout their respective careers.
Table of Content:
PART ONE Organizations, Management, and the Networked Enterprise
Chapter 1 Information Systems in Global Business Today
Chapter 2 Global E-business and Collaboration
Chapter 3 Information Systems, Organizations, and Strategy
Chapter 4 Ethical and Social Issues in Information Systems
PART TWO Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence: Databases and Information Management
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Chapter 8 Securing Information Systems
PART THREE Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10 E-commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge and Artificial Intelligence
Chapter 12 Enhancing Decision Making
PART FOUR Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Managing Projects
Chapter 15 Managing Global Systems
Salient Features:
This edition features new and updated opening, closing and interactive case studies. The text, figures, tables and cases have been updated with elaborate research. Updated coverage of Artificial Intelligence (AI) with a focus on “deep learning”, natural language systems, computer vision systems and robotics. Expanded coverage of social business and e-commerce content describing how social tools, mobile technology and location-based services are changing the landscape of marketing and advertising. Some of the new case studies added to this edition are—Collaboration for Improved Services at eClerx, NTT Datacenter, RFID Enabled Weighbridge Automation, Managing the Supply Chain to Deliver at McDonald's and Zomato Scripting Success with E-commerce etc.