Description
Pearson Management Information Systems: Managing The Digital Firm 14Th Edition by Kenneth C Laudon and Jane P Laudon
Management Information Systems, 14e, is designed for readers who want an in-depth view of how business firms nowadays use information technologies and systems to achieve operational excellence, develop new products and services, improve decision making, and achieve competitive advantage. Learners will find here the most up-to-date and comprehensive coverage of information systems used by business firms today.New to this Edition:&bull Social, Mobile, Local: New e-commerce content in Chapter 10 describes how social tools, mobile technology, and location-based services are transforming marketing and advertising&bull Big Data: Chapter 6 on Databases and Information Management updated to provide in-depth coverage of Big Data and new data management technologies &bull Cloud Computing: Updated coverage of cloud computing in Chapter 5 (IT Infrastructure) with more detail on various types of cloud services, private and public clouds, hybrid clouds, and managing cloud services &bull Some More New Topics: Consumerization of IT and bring your own device (BYOD), location analytics, location-based services, building an e-commerce presence, mobile application development, mobile and native apps, expanded coverage of business analytics, including big data analytics, 3-D printing, etc., and much more &bull Adapting to the Indian Scenario: India is fast emerging as a global IT hub and a number of organizations are implementing information systems either to enhance core competency or to gain competitive advantage. Keeping this in mind, one case in the Indian context has been added in every chapter. Some of the cases included are 'Social Media Analytics in Indian Politics', 'Reliance Installing the 4G Project', 'Centralization of Operations at Tata Power', and 'One Organization, One Data, One Information: ONGC's Global System' among others.
Salient Features
1) Business-Driven content with Real-World Business Cases and Examples
2) Short cases in each chapter under Interactive Sessions to be used in the classroom (or
on Internet discussion boards) to stimulate student interest and active learning
3) Every chapter concludes with a Hands-on MIS Projects
4) Collaborative projects in each chapter that encourages students working in teams to use Google Drive, Google Docs, or other open-source collaboration tools
5) 'Student Learning Objectives' organized around a set of study questions to focus student attention
6) Cases in the Indian context in every chapter"