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Managing and Marketing of Financial Services

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Description

To be successful in today’s competitive environment, organisation must be marketing oriented. Marketing of financial services is a highly accomplished profession and each person who wishes to enter finance field must get acquainted with various facets of marketing. This book provides all essentials of  marketing of financial services. It covers 
  • Strategic business planning
  • Marketing- segmentation & product development, communication, distribution  & pricing
  • Organisation behaviour and HRM
  • Conflict resolution, leadership
The book forms part of the course material provided by Indian Institute of Banking & Finance to the candidates appearing for the paper on “Managing and Marketing of Financial Services” under their Post Graduate Diploma in Financial Advising (PGDFA) examination. Eminent experts under the guidance of Dr. S.A. Dave, Former Chairman of UTI, have designed the course. All eager students of finance stream should find the book useful. 

More Details About Managing and Marketing of Financial Services
General Information
Author(s)INDIAN INSTITUTE OF BANKING & FINANCE
PublisherTaxmann
EditionReprint 2015
ISBN9789350716663
Pages400
BindingPaperback
LanguageEnglish
Publish YearJanuary 2015
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