Description
Lexis Nexis Mann Ki Baat - A Social Revolution On Radio by BlueKraft Digital Foundation
‘Mann Ki Baat’, Prime Minister Narendra Modi’s popular and ubiquitous monthly radio address has developed into a tour-de-force in itself. Ever since the programme began on Vijaya Dashami in 2014 (3-Oct-2014) there has been considerable curiosity about the origins of the programme, the idea behind it and the mind of the man behind the inspiring voice that reaches millions every month.
In times of visual bombardment, ‘Mann Ki Baat’ became one of the most popular programmes in the history of radio, not just in India but indeed worldwide.
But how did this happen? What is the behind-the scenes story that made this happen? This book answers these questions and some more.
This book recites the common thread of positivity and optimism that Prime Minister Modi has woven through his Mann Ki Baat and how this thread has been picked up by common Indians to convert it into a mass movement. This book also provides a great opportunity to all Indians to get to know some hitherto unknown facets of Prime Minister’s thinking, his beliefs and his thought process. Prime Minister Modi is himself quoted in many chapters of the book and the insights that emerge is perhaps the most important contribution that this book makes. There are interesting anecdotes shared by the members of the Prime Minister’s core team and people from AIR and MyGov to quench people’s curiosity about the minute but interesting details of how the idea of a radio programme came up, how the name and frequency were decided, and how the format was chalked out, among other things.