Description

This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India.


Key Features:-

  • New Chapter on Global Markets and Marketing
  • Marketing practices in the Indian context
  • Emphasizing the similarities as well as the differences between consumer and business marketing
  • Role of technology (Internet) is reflected
  • Discussion on Rural Marketing

More Details about Marketing, 14E (Sie)

General Information  
Author(s)Etzel
PublisherMcGraw Hill
ISBN9780070151567
Pages904
LanguageEnglish
Publish YearAugust 2010