Marketing, 14E (Sie) at Meripustak

Marketing, 14E (Sie)

Books from same Author: Etzel

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Etzel
    PublisherMcGraw Hill
    ISBN9780070151567
    Pages904
    LanguageEnglish
    Publish YearAugust 2010

    Description

    McGraw Hill Marketing, 14E (Sie) by Etzel

    This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India.


    Key Features:-

    • New Chapter on Global Markets and Marketing
    • Marketing practices in the Indian context
    • Emphasizing the similarities as well as the differences between consumer and business marketing
    • Role of technology (Internet) is reflected
    • Discussion on Rural Marketing