Marketing 17th International Edition at Meripustak

Marketing 17th International Edition

Books from same Author: Hult

Books from same Publisher: Cengage Learning

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Hult
    PublisherCengage Learning
    Edition17th Edition
    ISBN9781285092607
    Pages848
    BindingSoftbound
    LanguageEnglish
    Publish YearApril 2013

    Description

    Cengage Learning Marketing 17th International Edition by Hult

    Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014, International Edition combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.