Marketing 5th Edition at Meripustak

Marketing 5th Edition

Books from same Author: Dhruv Grewal and Michael Levy

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Dhruv Grewal and Michael Levy
    PublisherMcGraw Hill
    Edition5th Edition
    ISBN9789353163402
    Pages736
    BindingPaperback
    LanguageEnglish
    Publish YearOctober 2018

    Description

    McGraw Hill Marketing 5th Edition by Dhruv Grewal and Michael Levy

    Grewal/Levy’s Marketing is designed for today’s social, mobile and digital student population with an emphasis on how firms analyze, create, deliver, communicate and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage topics like social media and ethics integrated throughout a robust suite of instructor resources and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.