More Details about Marketing 5th Edition

General Information  
Author(s)Dhruv Grewal and Michael Levy
PublisherMcGraw Hill
Edition5th Edition
ISBN9789353163402
Pages736
BindingPaperback
LanguageEnglish
Publish YearOctober 2018

Description

Grewal/Levy’s Marketing is designed for today’s social, mobile and digital student population with an emphasis on how firms analyze, create, deliver, communicate and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage topics like social media and ethics integrated throughout a robust suite of instructor resources and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.