Description

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

More Details about Marketing: An Introduction Global Edition 12th Edition

General Information  
Author(s)Gary Armstrong and Philip Kotler
PublisherPearson
Edition12
ISBN9781292016788
Pages672
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014