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Marketing Analytics: Data-Driven Techniques With Microsoft Excel 1St Edition at Meripustak

Marketing Analytics: Data-Driven Techniques With Microsoft Excel 1St Edition by Wayne L Winston, John Wiley

Books from same Author: Wayne L Winston

Books from same Publisher: John Wiley

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General Information  
Author(s)Wayne L Winston
PublisherJohn Wiley
Edition1
ISBN9788126548620
Pages720
BindingPaperback
LanguageEnglish
Publish YearApril 2014

Description

John Wiley Marketing Analytics: Data-Driven Techniques With Microsoft Excel 1St Edition by Wayne L Winston

Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool, Excel, to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results.


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