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Marketing And Managing Tourism Destinations
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Key Features
  • A solid introduction to destination marketing strategy and planning, to organization and support pla
  • A unique systematic model to manage and market destinations.
  • Core concepts are supported with well integrated international case studies to show the practical re
  • To encourage reflection on main themes addressed and spur critical thinking, discussion questions an
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Description

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

More Details About Marketing And Managing Tourism Destinations
General Information
Author(s)Morrison
PublisherT&F India
ISBN9780415672504
Pages632
BindingPaperback
LanguageEnglish
Publish YearFebruary 2013
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