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Marketing Building Relationships 1997 Edition at Meripustak

Marketing Building Relationships 1997 Edition by William G. Nickels, Marian Burk Wood , Worth Publishers Inc.,U.S.

Books from same Author: William G. Nickels, Marian Burk Wood

Books from same Publisher: Worth Publishers Inc.,U.S.

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    • General Information  
    Author(s)William G. Nickels, Marian Burk Wood
    PublisherWorth Publishers Inc.,U.S.
    ISBN9781572591448
    Pages750
    BindingHardback
    LanguageEnglish
    Publish YearApril 1997

    Description

    Worth Publishers Inc.,U.S. Marketing Building Relationships 1997 Edition by William G. Nickels, Marian Burk Wood

    This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.


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