Description

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

More Details about Marketing Channel Strategy 8th Edition

General Information  
Author(s)Robert Palmatier and Louis Stern and Adel El Ansary
PublisherPearson
Edition8
ISBN9781292060460
Pages496
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014