Shopping Cart
0 Item in Cart

Marketing Channels
Click for related books: Dinesh Kumar

Rating  
(80 Ratings)

Retail Price: 395.00/-
Price: 395.00/-
Inclusive all taxes
0.00% OFF
Sold By: Machwan

Offer 1: Get 0.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 0.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :



Description

Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels. Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.

More Details About Marketing Channels
General Information
Author(s) Dinesh Kumar
PublisherOxford University Press
ISBN9780198077091
Pages576
BindingPaperback
LanguageEnglish
Publish YearApril 2012
Reviews of Marketing Channels
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS