Description
PEARSON INDIA Marketing For Hospitality And Tourism 7Th Edition by KOTLER MAKENS BOWEN BALOGLU
Marketing for Hospitality and Tourism 7/e is the definitive source for hospitality marketing. Taking an integrative approach this highly visual four-color book discusses hospitality marketing from a team perspective examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book a global phenomenon is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media destination tourism and other current industry trends authentic industry cases and hands-on application activities.