Description

For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

More Details about Marketing Management 15th Edition

General Information  
Author(s)Kotler
PublisherPearson
Edition15
ISBN9780133856460
Pages832
BindingHardcover
LanguageEnglish
Publish YearDecember 2014