This book is an attempt to provide fundamental knowledge and deeper understanding of the marketing subject. Based on the UGC module for marketing, it has been divided into 14 chapters. The entire subject matter of the book has been organized systematically and presented in simple language and consistent manner. Efforts have been made to incorporate the views of the authors and experts wherever found necessary. Learning objectives has been highlighted for each chapter for quick reference and understanding. The summary provides the chapter details in nutshell. Long answer questions, short answer questions and multiple choice questions have been given at the end of the chapters for the benefit of the students. I hope the book will be useful for all those who are desirous to have an understanding of the marketing subject.

More Details about Marketing Management, 2013 edition

General Information  
Author(s)Priyanka Gite
PublisherTaxmann Publications
Publish YearJanuary 2013