Marketing Management, 2013 edition at Meripustak

Marketing Management, 2013 edition

Books from same Author: Priyanka Gite

Books from same Publisher: Taxmann Publications

Related Category: Author List / Publisher List


  • Retail Price: ₹ 0/- [ 0% off ]

    Seller Price: ₹ 0/-

Sold By: MCR

Offer 1: Get 0 % + Flat ₹ 50 discount on shopping of ₹ 1000 [Use Code: 0]

Offer 2: Get 0 % + Flat ₹ 50 discount on shopping of ₹ 1500 [Use Code: 0]

Offer 3: Get 0 % + Flat ₹ 50 discount on shopping of ₹ 5000 [Use Code: 0]

Free Shipping (for orders above ₹ 499) *T&C apply.

Out of Stock
General Information  
Author(s)Priyanka Gite
PublisherTaxmann Publications
ISBN9789350713044
Pages348
BindingPAPER BACK
LanguageEnglish
Publish YearJanuary 2013

Description

Taxmann Publications Marketing Management, 2013 edition by Priyanka Gite

This book is an attempt to provide fundamental knowledge and deeper understanding of the marketing subject. Based on the UGC module for marketing, it has been divided into 14 chapters. The entire subject matter of the book has been organized systematically and presented in simple language and consistent manner. Efforts have been made to incorporate the views of the authors and experts wherever found necessary. Learning objectives has been highlighted for each chapter for quick reference and understanding. The summary provides the chapter details in nutshell. Long answer questions, short answer questions and multiple choice questions have been given at the end of the chapters for the benefit of the students. I hope the book will be useful for all those who are desirous to have an understanding of the marketing subject.