Shopping Cart
0 Item in Cart
Marketing Management, 2nd Edition

Marketing Management, 2nd Edition
Books from same Author: Kotabe Czinkota
Books from same Publisher: Cengage Learning

Rating  
(80 Ratings)

Retail Price: 599.00/-
Price: 521.00/-
Inclusive all taxes
13.00% OFF
Sold By: Machwan

Offer 1: Get 13.00% + Flat ₹ 50 discount on shopping of ₹ 1000
                use code:
IND50

Offer 2: Get 13.00% + Flat ₹ 100 discount on shopping of
                ₹ 1500 use code:
IND100

Offer 3: Get 13.00% + Flat ₹ 300 discount on shopping of
                ₹ 5000 use code:
MPSTK300

Free Shipping (for orders above ₹ 499)  *T&C apply.

In Stock Click For New Edition
Select Quantity :


International Shipping Click for International Order
Description

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, no bull approach, bringing concepts to life without dry explanations and unnecessary extra information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.

More Details About Marketing Management, 2nd Edition
100 % AUTHENTIC PRODUCT GUARANTEE
Each book uploaded on our portal passes through rigorous Anti-Piracy check to ensure the book is genuine. We have teams deployed for checking the quality at multiple levels.
Team 1 : Before uploading a book we ensure each book is coming through an approved source.
Team 2 : Before an order goes for packing we checks the authenticity of the procuring source. Then only we process the order.
General Information
Author(s)Kotabe Czinkota
PublisherCengage Learning
Edition2
ISBN9788131501177
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011
Reviews of Marketing Management, 2nd Edition
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS