Shopping Cart
0 Item in Cart
Marketing Management: A Decision-making Approach

Marketing Management: A Decision-making Approach
Books from same Author: Pingali Venugopal
Books from same Publisher: SAGE Publications India Pvt Ltd

Rating  
(80 Ratings)

Retail Price: 575.00/-
Price: 500.00/-
Inclusive all taxes
13.00% OFF
Sold By: Machwan

Offer 1: Get 13.00% + Flat ₹ 50 discount on shopping of ₹ 1000
                use code:
IND50

Offer 2: Get 13.00% + Flat ₹ 100 discount on shopping of
                ₹ 1500 use code:
IND100

Offer 3: Get 13.00% + Flat ₹ 300 discount on shopping of
                ₹ 5000 use code:
MPSTK300

Free Shipping (for orders above ₹ 499)  *T&C apply.

Only 2 Left In Stock Click For New Edition
Select Quantity :


International Shipping Click for International Order
Description

A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena.

The author states that the marketing activities should start by converting the technical product to a marketing product by linking to the needs of the target customer. The author also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of ‘rebel need’.

More Details About Marketing Management: A Decision-making Approach
100 % AUTHENTIC PRODUCT GUARANTEE
Each book uploaded on our portal passes through rigorous Anti-Piracy check to ensure the book is genuine. We have teams deployed for checking the quality at multiple levels.
Team 1 : Before uploading a book we ensure each book is coming through an approved source.
Team 2 : Before an order goes for packing we checks the authenticity of the procuring source. Then only we process the order.
General Information
Author(s)Pingali Venugopal
PublisherSAGE Publications India Pvt Ltd
ISBN9788132104711
Pages260
BindingPaperback
LanguageEnglish
Publish YearAugust 2010
Reviews of Marketing Management: A Decision-making Approach
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS